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The Conversation USA

Science has always been marketed, from 18th-century coffeehouse demos of Newton’s ideas to today’s TikTok explainers

  • Written by Beth DuFault, Assistant Professor of Marketing, University of Portland
imageFor science ideas to catch on, they had to be promoted.Hulton Archive via Getty Images

People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, scientists simply discover truth, and truth speaks for itself.

But history tells a different story. Scientific theories do not simply reveal...

Read more: Science has always been marketed, from 18th-century coffeehouse demos of Newton’s ideas to today’s...

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