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The Conversation USA

Why gender reveals have spiraled out of control

  • Written by Jenna Drenten, Associate Professor of Marketing, Loyola University Chicago
imageIt's a ... fire!Illustration by Anurag Papolu/The Conversation; photo by milorad kravic/iStock via Getty Images, CC BY-SA

Over Labor Day weekend, two expectant parents didn’t get the viral hit they had hoped for.

During a gender reveal party in Southern California, a “smoke-generating pyrotechnic device” was supposed to simply...

Read more: Why gender reveals have spiraled out of control

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