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The Conversation USA

Black women prefer hair products marketed with them in mind

  • Written by Yewande O. Addie, Doctoral Candidate, College of Journalism and Communication, University of Florida
Black female consumers outpace other consumer groups in a number of spending categories, notably personal care and hair products, but feel unappreciated by top brands.Peathegee Inc/Getty Images

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Marketing reports indicate that black consumers long to feel authentically...

Read more: Black women prefer hair products marketed with them in mind

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