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The Conversation USA

The science of gift wrapping explains why sloppy is better

  • Written by Erick M. Mas, Postdoctoral Fellow in Marketing, Vanderbilt University
Americans spend a lot of money on gift wrapping supplies. ronstik/Shutterstock.com

They say appearances can be deceiving. In the case of gift giving, they might be right.

Consumers in the U.S. spend billions of dollars a year on wrapping gifts, in most cases to make their presents look as good as possible. This includes money spent on paper, boxes,...

Read more: The science of gift wrapping explains why sloppy is better

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