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The Conversation USA

Calling donors to thank them doesn't make them more likely to give again

  • Written by Anya Samek, Associate Professor (Research) of Economics, University of Southern California – Dornsife College of Letters, Arts and Sciences
Even if the thought counts, the effort might not be worth it.karen roach/Shutterstock.com

Donors gave US$380 million to nonprofits during 2018’s Giving Tuesday donation drive.

Many of the groups getting donations like those follow up by calling donors to thank them, leaving a voicemail if nobody picks up the phone.

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Read more: Calling donors to thank them doesn't make them more likely to give again

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