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The Conversation USA

E-cig companies use cartoon characters as logos, and new study shows it works

  • Written by Jon-Patrick Allem, Assistant Professor of Research, University of Southern California
Use of e-cigarettes is on the rise by youth. A recent study suggests that cartoons used in advertising the products may be contributing to the increase. Diego Cervo/Shutterstock.com

Electronic cigarette use, or vaping, is unsafe for children, adolescents and young adults. Electronic cigarettes often contain nicotine and other harmful substances. Nic...

Read more: E-cig companies use cartoon characters as logos, and new study shows it works

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