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The Conversation USA

Does giving donors stuff actually raise more money?

  • Written by Jonathan Meer, Professor of Economics, Texas A&M University
There's no such thing as a free luggage tag.Chatcharin Sombutpinyo/Shutterstock.com

You’ve almost certainly opened an envelope containing a solicitation from a nonprofit and discovered a set of mailing labels with your name and address on them. Or a few bookmarks with the group’s branding. Or, just as likely, the offer of a mug, a tote...

Read more: Does giving donors stuff actually raise more money?

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