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The Conversation USA

Most Americans don't realize what companies can predict from their data

  • Written by Emilee Rader, Associate Professor of Media and Information, Michigan State University
What does your phone know about you?Rawpixel.com/Shutterstock.com

Sixty-seven percent of smartphone users rely on Google Maps to help them get to where they are going quickly and efficiently.

A major of feature of Google Maps is its ability to predict how long different navigation routes will take. That’s possible because the mobile phone of...

Read more: Most Americans don't realize what companies can predict from their data

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