How social media is helping Big Tobacco hook a new generation of smokers
- Written by Robert Kozinets, Hufschmid Chair of Strategic Public Relations, University of Southern California, Annenberg School for Communication and Journalism
Documents show tobacco companies have marketed their products to young people. Canna Obscura/shutterstock.com
Big Tobacco is increasingly using social media to find new ways to hook young people on smoking, circumventing decades of laws restricting the marketing of traditional cigarettes to minors.
In major cities around the world such as Rio de...
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