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The Conversation USA

The case for boosting WNBA player salaries

  • Written by Nancy Lough, Professor of Educational Psychology & Higher Education, University of Nevada, Las Vegas
Through the 2018 WNBA All-Star game on July 28, viewership was up 38 percent compared to the same point last year.AP Photo/Stacy Bengs

As someone who has studied the WNBA for years, I’ve been excited to witness, over the course of this season, continued growth in viewership and attendance, along with sponsorship revenue.

Last year, total...

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