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The Conversation USA

Why you should eat popcorn with chopsticks – and other psychological tricks to make life more enjoyable

  • Written by Robert W. Smith, Assistant Professor of Marketing, The Ohio State University
Give it a try during your next movie night.Betsy Weber/flickr, CC BY-SA

It happens fast. You crack open a bottle of your favorite drink and put it to your lips. The delicious flavor is nearly overwhelming. But a minute later, you’re barely noticing the taste as you drink it.

Or you buy a new car and think it will make you smile every time you...

Read more: Why you should eat popcorn with chopsticks – and other psychological tricks to make life more...

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