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The Conversation USA

The Conversation USA

Mad Magazine's clout may have faded, but its ethos matters more than ever before

  • Written by Michael J. Socolow, Associate Professor, Communication and Journalism, University of Maine
The magazine taught its readers to never swallow what they're served.Nick Lehr/The Conversation via Jasperdo, CC BY-NC-ND

Mad Magazine is still hanging on. In April, it launched a reboot, jokingly calling it its “first issue.”

But in terms of cultural resonance and mass popularity, it’s largely lost its clout.

At its apex in the...

Read more: Mad Magazine's clout may have faded, but its ethos matters more than ever before

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