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The Conversation USA

The Conversation USA

The secret behind the success of the new 'Star Wars' films

  • Written by Subimal Chatterjee, Professor of Marketing, Binghamton University, State University of New York
imageActor Mark Hammill reemerged in 'The Force Awakens' and 'The Last Jedi.'Nick Lehr/The Conversation via Lucasfilm , CC BY-NC-ND

In the 40 years since the original “Star Wars” film premiered, the franchise has been a pop culture powerhouse.

“The Last Jedi” – the latest edition in the series – looks to continue the...

Read more: The secret behind the success of the new 'Star Wars' films

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