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The Conversation USA

Facts versus feelings isn't the way to think about communicating science

  • Written by John Cook, Research Assistant Professor, Center for Climate Change Communication, George Mason University
imageThe message might not come through if you put all your communication eggs in one theoretical basket.buydeephoto/Shutterstock.com

In a world where “post-truth” was 2016’s word of the year, many people are starting to doubt the efficacy of facts. Can science make sense of anti-science and post-truthism? More generally, how can we...

Read more: Facts versus feelings isn't the way to think about communicating science

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