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The Conversation USA

How social media turned United's PR flub into a firestorm

  • Written by Anjana Susarla, Associate Professor of Information Systems, Michigan State University

Recent PR stumbles by United Airlines and Uber illustrate the challenges for businesses in an age when citizen activism is amplified by social media. Incidents that not so long ago would have been relatively isolated are inflaming public sentiment at a breathtaking pace, catching companies wrong-footed and significantly raising the stakes of such...

Read more: How social media turned United's PR flub into a firestorm

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