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The Conversation USA

The Conversation USA

Have reports of Black Friday's death been greatly exaggerated?

  • Written by Jay L. Zagorsky, Economist and Research Scientist, The Ohio State University

Black Friday is hyped as one of the biggest in-store shopping days of the year, with stores trumpeting giant sales and even bigger advertising campaigns.

Some pundits claim that Black Friday is dying and is no longer relevant. However, the National Retail Federation issued a strong denunciation of these articles and declared that Black Friday is...

Read more: Have reports of Black Friday's death been greatly exaggerated?

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