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The Conversation USA

Can Trump resist the power of behavioral science's dark side?

  • Written by Jon M Jachimowicz, PhD Student in Management, Columbia University
imageIn the wrong hands, 'nudges' can be used in nefarious ways.Marionette strings via www.shutterstock.com

More than two dozen governments, including the U.S., now have a team of behavioral scientists tasked with trying to improve bureaucratic efficiency to “nudge” their citizens toward what they deem to be higher levels of well-being.

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