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USA Conversation

The Conversation USA

The Conversation USA

How companies like United and Wells Fargo can win back consumer trust

  • Written by John Hauser, Professor of Marketing, MIT Sloan School of Management
imageTrust is hard to win back once lost.Handshake via www.shutterstock.com

It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity that threatens to damage its brand name, harm sales and alienate customers for months or even years to come.

The negative publicity can hit suddenly,...

Read more: How companies like United and Wells Fargo can win back consumer trust

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