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The Conversation USA

The Conversation USA

Staying politically neutral is more dangerous for companies than you think

  • Written by Daniel Korschun, Associate Professor of Marketing, Drexel University

President Donald Trump’s executive order temporarily banning immigration from seven Muslim countries has put corporate executives in a bind. Almost from the moment he announced the ban, questions poured in about where those executives stood on the issue.

The media have highlighted a cluster of companies that have made public statements...

Read more: Staying politically neutral is more dangerous for companies than you think

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