Staying politically neutral is more dangerous for companies than you think
- Written by Daniel Korschun, Associate Professor of Marketing, Drexel University
President Donald Trump’s executive order temporarily banning immigration from seven Muslim countries has put corporate executives in a bind. Almost from the moment he announced the ban, questions poured in about where those executives stood on the issue.
The media have highlighted a cluster of companies that have made public statements...
Read more: Staying politically neutral is more dangerous for companies than you think