How Western companies can succeed in China
- Written by Jonathan Brookfield, Adjunct Associate Professor, Tufts University
Not too long ago, when Western CEOs pondered China’s fast-growing market and billion-plus potential customers, their eyes would fill with dollar signs. But these days, thoughts of China are more likely to elicit serious soul-searching, as some of the companies that eagerly dove into China have withdrawn.
Earlier this year, the car-hailing...