Why sports fans need villains
- Written by Vassilis Dalakas, Professor of Marketing, California State University San Marcos
As the new NBA season begins, the Golden State Warriors find themselves in an unfamiliar role: villain.
After the Warriors drafted Stephen Curry from unheralded Davidson College in 2009, fans across the country became enamored with his exciting style of play. Through the years, the team added players to complement Curry’s scoring prowess...