Voters' embarrassment and fear of social stigma messed with pollsters' predictions
- Written by Aradhna Krishna, Dwight F Benton Professor of Marketing, University of Michigan
What if people don't tell pollsters the truth?Liar image via www.shutterstock.com.The outcome of the presidential election shocked many people – and they pointed their fingers at misleading polls that didn’t do a great job predicting what actually happened.
On Election Day, analyst Nate Silver’s FiveThirtyEight predicted that Clint...
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