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The Conversation USA

2016: the proving ground for political data

  • Written by Daniel Kreiss, Assistant Professor of Media and Journalism, University of North Carolina – Chapel Hill
imageWill campaigns' data use help determine the election?Pie chart via shutterstock.com

Presumptive Republican presidential nominee Donald Trump recently argued that data profiling of prospective voters was “overrated.” He said he plans only “limited” use of data in his quest for the presidency, believing voters care more about...

Read more: 2016: the proving ground for political data

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