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The Conversation USA

Apple Watch pivots to fitness – and focuses on a different style of self-help

  • Written by Jefferson Pooley, Associate Professor of Media & Communication, Muhlenberg College

When Apple unveiled its original watch in 2014, the California company touted three tent-pole features of the new wearable: style, communication and fitness. Rolling out the second-generation Apple Watch this week, Apple has positioned fitness, and fitness alone, as the device’s main selling point. High-end fashion, and friend-to-friend...

Read more: Apple Watch pivots to fitness – and focuses on a different style of self-help

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