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The Conversation USA

The Conversation USA

It'll take more than tech for Elon Musk to pull off audacious new Tesla master plan

  • Written by Andrew Maynard, Director, Risk Innovation Lab, Arizona State University

Elon Musk – CEO of Tesla Motors – has just revealed the second part of his master plan for the company. And it’s a doozy. Not content with producing sleek electric cars (which to be fair, was only ever a stepping stone to greater things), Musk wants to fundamentally change how we live our lives. But the road to Musk’s...

Read more: It'll take more than tech for Elon Musk to pull off audacious new Tesla master plan

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