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Hard work feels worth it, but only after it’s done – new research on how people value effort

  • Written by Piotr Winkielman, Professor of Psychology, University of California, San Diego
imageHow many stairs would you climb for that payoff?Ozgur Donmaz/DigitalVision via Getty Images

When deciding if something is worth the effort, whether you’ve already exerted yourself or face the prospect of work changes your calculus. That’s what we found in our new research, published in the Journal of Experimental Psychology: General.

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Read more: Hard work feels worth it, but only after it’s done – new research on how people value effort

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