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The Conversation USA

A bipartisan data-privacy law could backfire on small businesses − 2 marketing professors explain why

  • Written by John Lynch, University of Colorado Distinguished Professor, University of Colorado Boulder

Orion Brown started Black Travel Box to serve Black female travelers who find hotel lotions and shampoos inadequate. Randel Bennett co-founded the insurance startup Sigo Seguros for underserved Spanish-speaking drivers. Bill Shufelt and John Walker founded Athletic Brewing Company so athletes and nondrinkers in social situations could drink tasty...

Read more: A bipartisan data-privacy law could backfire on small businesses − 2 marketing professors explain...

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