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The Conversation USA

Plant-based meat alternatives are trying to exit the culture wars – an impossible task?

  • Written by S. Marek Muller, Assistant Professor: Communication Studies, Texas State University
imageA person holds an Impossible brand meatless burger in California in 2021.Smith Collection/Gado/Getty Images

Increasingly, vegans, vegetarians and others looking for meat alternatives are seeing a new option on the menu: patties that look, taste and even appear to bleed like beef hamburgers, but are actually made of soy, pea protein and other...

Read more: Plant-based meat alternatives are trying to exit the culture wars – an impossible task?

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