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‘No antidote for bad polls’: Recalling the New York Times’ 1956 election experiment in shoe-leather reporting

  • Written by W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication
imagePresident Dwight Eisenhower and his wife, Mamie, left, with Vice President Richard Nixon and his wife, Pat, greet crowds after Adlai Stevenson conceded defeat on Nov. 7, 1956.Bettmann/Getty Images

In response to national pollsters’ failure in forecasting election outcomes in 1948 and 1952, The New York Times pursued in 1956 a weekslong,...

Read more: ‘No antidote for bad polls’: Recalling the New York Times’ 1956 election experiment in...

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