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The Conversation USA

The Conversation USA

We studied 19,898 Kickstarter campaigns − and discovered that talking politics hurts fundraising

  • Written by Jeff Chandler, Assistant Professor Of Management, University of North Texas

Divisive political opinions are everywhere these days, but entrepreneurs might be wise to bite their tongues.

In a recent analysis of 19,898 Kickstarter campaigns, we found that budding businesses that expressed political views attracted less funding than ones that stayed apolitical.

As professorswhostudyentrepreneurship, we wanted to understand the...

Read more: We studied 19,898 Kickstarter campaigns − and discovered that talking politics hurts fundraising

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