NewsPronto

 
Men's Weekly

.

USA Conversation

The Conversation USA

The Conversation USA

How effective are public service announcements? Three scholars weigh in

  • Written by Holli H. Seitz, Associate Professor of Communication, Mississippi State University
image"Goodbye" is the name of a new PSA that seeks to show the impact of gun violence.Maryland U.S. Attorney's Office

When Erek L. Barron, U.S. attorney for the District of Maryland, premiered a 60-second video that seeks to show how gun violence devastates families, he said his goal was to create an innovative public service announcement that would...

Read more: How effective are public service announcements? Three scholars weigh in

More Articles ...

  1. Resources to save 'every creeping thing of the earth' are limited. What would Noah do?
  2. New anti-violence PSA may hit home, but change depends on follow-up and other factors
  3. Your mental dictionary is part of what makes you unique − here's how your brain stores and retrieves words
  4. Your mental dictionary is part of what makes you unique − here's how your brain stores and retrieves words
  5. Engineered 'living materials' could help clean up water pollution one day
  6. Generative AI like ChatGPT could help boost democracy – if it overcomes key hurdles
  7. Generative AI like ChatGPT could help boost democracy – if it overcomes key hurdles
  8. Both Israel and Palestinian supporters accuse the other side of genocide – here's what the term actually means
  9. Both Israel and Palestinian supporters accuse the other side of genocide – here's what the term actually means
  10. Letting low-income Americans buy groceries online in 2020 with SNAP benefits decreased the share of people without enough food – new research
  11. Letting low-income Americans buy groceries online in 2020 with SNAP benefits decreased the share of people without enough food – new research
  12. Sam Bankman-Fried was convicted of fraud following the collapse of the cryptocurrency exchange FTX. Here's what investors need to know
  13. Sam Bankman-Fried was convicted of fraud following the collapse of the cryptocurrency exchange FTX. Here's what investors need to know
  14. Acapulco was built to withstand earthquakes, but not Hurricane Otis' destructive winds – how building codes failed this resort city
  15. Acapulco was built to withstand earthquakes, but not Hurricane Otis' destructive winds – how building codes failed this resort city
  16. Young men in violent parts of Philadelphia, Chicago die from guns at a higher rate than US troops in the heat of battle
  17. Young men in violent parts of Philadelphia, Chicago die from guns at a higher rate than US troops in the heat of battle
  18. Supreme Court considers whether to uphold law that keeps guns out of the hands of domestic abusers
  19. Supreme Court considers whether to uphold law that keeps guns out of the hands of domestic abusers
  20. What's your chronotype? Knowing whether you're a night owl or an early bird could help you do better on tests and avoid scams
  21. What's your chronotype? Knowing whether you're a night owl or an early bird could help you do better on tests and avoid scams
  22. Climate change hits indebted businesses hardest, new research suggests
  23. Climate change hits indebted businesses hardest, new research suggests
  24. As Ohio and other states decide on abortion, anti-abortion activists look to rebrand themselves as not religious
  25. As Ohio and other states decide on abortion, anti-abortion activists look to rebrand themselves as not religious
  26. Why are US politicians so old? And why do they want to stay in office?
  27. Why are US politicians so old? And why do they want to stay in office?
  28. Higher education can be elusive for asylum-seekers and immigrants
  29. Why do our noses get snotty when we are sick? A school nurse explains the powers of mucus
  30. How global warming shakes the Earth: Seismic data show ocean waves gaining strength as the planet warms
  31. How global warming shakes the Earth: Seismic data show ocean waves gaining strength as the planet warms
  32. Searching for the right angle – students in this course shoot pool to learn about journalism
  33. It's not just about facts: Democrats and Republicans have sharply different attitudes about removing misinformation from social media
  34. 4 razones por las que los adolescentes participan en retos en las redes sociales
  35. El ejercicio aeróbico y el entrenamiento de fuerza combinados pueden ser un elixir para mejorar la salud cerebral a los 80 y 90 años, según un nuevo estudio
  36. Israel-Hamas war puts China's strategy of 'balanced diplomacy' in the Middle East at risk
  37. When science showed in the 1970s that gas stoves produced harmful indoor air pollution, the industry reached for tobacco's PR playbook
  38. Defending space for free discussion, empathy and tolerance on campus is a challenge during Israel-Hamas war
  39. Biden's executive order puts civil rights in the middle of the AI regulation discussion
  40. Vampire viruses prey on other viruses to replicate themselves − and may hold the key to new antiviral therapies
  41. We analyzed over 3.5 million written teacher comments about students and found racial bias
  42. The world's boreal forests may be shrinking as climate change pushes them northward
  43. Understanding that chronic back pain originates from within the brain could lead to quicker recovery, a new study finds
  44. What is intersectionality? A scholar of organizational behavior explains
  45. NASA's robotic prospectors are helping scientists understand what asteroids are made of – setting the stage for miners to follow someday
  46. Modern medicine has its scientific roots in the Middle Ages − how the logic of vulture brain remedies and bloodletting lives on today
  47. Biden administration executive order tackles AI risks, but lack of privacy laws limits reach
  48. Kristallnacht, 85 years ago, marks the point Hitler moved from an emotional antisemitism to a systematic antisemitism of laws and government violence
  49. Texas tried to fix its teacher shortage by lowering requirements − the result was more new teachers, but at lower salaries
  50. Secure attachment to both parents − not just mothers − boosts children’s healthy development