NewsPronto

 
Men's Weekly

.

USA Conversation

The Conversation USA

The Conversation USA

How the US military used magazines to target 'vulnerable' groups with recruiting ads

  • Written by Jeremiah Favara, Assistant Professor of Communication Studies, Gonzaga University
imageAd agencies developed distinct ads for the U.S. military to reach different demographics over the years.SDI Productions via Getty Images

In his forthcoming book, “Tactical Inclusion: Difference and Vulnerability in U.S. Military Advertising,” Jeremiah Favara, a communication scholar at Gonzaga University, examines military recruitment...

Read more: How the US military used magazines to target 'vulnerable' groups with recruiting ads

More Articles ...

  1. SNAP work requirements don’t actually get more people working – but they do drastically limit the availability of food aid
  2. In 'Air,' Michael Jordan's silence speaks volumes about the marketing of Black athletes
  3. Human activities in Asia have reduced elephant habitat by nearly two-thirds since 1700, dividing what remains into ever-smaller patches
  4. US-South Korea nuclear weapons deal – what you need to know
  5. Biden's coronation no-show is no snub – more telling is whom he sends to King Charles' big day
  6. Saving broadcasting's past for the future -- archivists are working to capture not just tapes of TV and radio but the experience of tuning in together
  7. Latino youth struggle with sense of belonging in school
  8. Historic flooding in Fort Lauderdale was a sign of things to come – a look at who is most at risk and how to prepare
  9. Why Kurt Vonnegut's advice to college graduates still matters today
  10. 'Got polio?' messaging underscores a vaccine campaign's success but creates false sense of security as memories of the disease fade in US
  11. AI is exciting – and an ethical minefield: 4 essential reads on the risks and concerns about this technology
  12. Cognitive flexibility is essential to navigating a changing world – new research in mice shows how your brain learns new rules
  13. Harry Belafonte leveraged stardom for social change, his powerful voice always singing a song for justice
  14. Leprosy-causing bacteria found in armadillo specimens highlight value of museum collections for tracking pathogens
  15. Arctic sea ice loss and fierce storms leave Kivalina Search and Rescue fighting to protect their island from climate disasters
  16. A tweak to the University of Nebraska's logo shows how the once benign 'OK' sign has entered a 'purgatory of meaning'
  17. Mifepristone is under scrutiny in the courts, but it has been used safely and effectively around the world for decades
  18. Challenging the FDA's authority isn't new – the agency's history shows what's at stake when drug regulation is in limbo
  19. The invasion of Iraq defined US' foreign relations – but in popular Iraqi literature, the war is just a piece of the country's complex history
  20. In protecting land for wildlife, size matters – here's what it takes to conserve very large areas
  21. Willie Nelson at 90: Country music's elder statesman still on the road again
  22. What Socrates' 'know nothing' wisdom can teach a polarized America
  23. White power movements in US history have often relied on veterans -- and not on lone wolves
  24. In centennial year, Turkish voters will choose between Erdoğan’s conservative path and the founder’s modernist vision
  25. South Korea, US presidents to meet in Washington – amid wary glances in the direction of Pyongyang, Beijing and Moscow
  26. Social media scatters your brain, and then you buy stuff you don't need
  27. 80 is different in 2023 than in 1776 – but even back then, a grizzled Franklin led alongside a young Hamilton
  28. Fast fashion still comes with deadly risks, 10 years after the Rana Plaza disaster – the industry's many moving pieces make it easy to cut corners
  29. The Supreme Court rules mifepristone can remain available – here's how 2 conflicting federal court decisions led to this point
  30. 'Stand your ground' laws empower armed citizens to defend property with violence – a simple mistake can get you shot, or killed
  31. Watch out for dangerous combinations of over-the-counter cold medicine and prescription drugs – two pharmacoepidemiology experts explain the risks
  32. Boy Scouts of America can now create $2.4 billion fund to pay claims for Scouts who survived abuse – a bankruptcy expert explains what's next
  33. What's going on when the Virgin Mary appears and statues weep? The answers aren't just about science or the supernatural
  34. Keeping NBA players on the court is no small 'feet'
  35. Raw materials, or sacred beings? Lithium extraction puts two worldviews into tension
  36. Fire danger in the high mountains is intensifying: That’s bad news for humans, treacherous for the environment
  37. Emergency contraception is often confused with abortion pills – here's how Plan B and other generic versions work to prevent pregnancy
  38. The US is about to blow up a fake warship in the South China Sea – but naval rivalry with Beijing is very real and growing
  39. US giving to Israeli nonprofits – how much Jews and Christians donate and where the money goes
  40. Sudan crisis explained: What's behind the latest fighting and how it fits nation's troubled past
  41. The complex relationship between Black gamers and Hogwarts Legacy
  42. Plans for religious charter school, though rejected for now, are already pushing church-state debates into new territory
  43. Anti-mifepristone court decisions rely on medical misinformation about abortion and questionable legal reasoning
  44. 'Effective altruism' has caught on with billionaire donors – but is the world's most headline-making one on board?
  45. Low-cost, high-quality public transportation will serve the public better than free rides
  46. Parents tend to choose their children's schools based on their own educational experience
  47. Social Security may be failing well over a million people with disabilities – and COVID-19 is making the problem worse
  48. Why is Tax Day on April 18 this year? And how did early spring become tax season, anyhow?
  49. Wooded grasslands flourished in Africa 21 million years ago – new research forces a rethink of ape evolution
  50. What is 'algospeak'? Inside the newest version of linguistic subterfuge