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The Conversation USA

Ye and Adidas break up: Why brand marriages sometimes go bad

  • Written by Pankhuri Malhotra, Assistant Professor of Marketing, University of Oklahoma
imageYe, formerly Kanye West, lost some of his corporate partners after expressing antisemitic remarks. AP Photo/Evan Vucci

Brand partnerships between seemingly disparate companies or organizations are all around us.

Clothing retailer H&M partnered with animal rights group PETA in 2021 to launch a vegan fashion collection. FIFA, soccer’s world...

Read more: Ye and Adidas break up: Why brand marriages sometimes go bad

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