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The Conversation USA

The science of product placements – and why some work better than others

  • Written by Beth L. Fossen, Assistant Professor of Marketing Kelley School of Business, Indiana University
imageNew Balance shoes are front and center in a scene from 'Ted Lasso.'Product Placement Blog/Universal Television

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper,...

Read more: The science of product placements – and why some work better than others

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