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The Conversation USA

Why vacations feel like they're over before they even start

  • Written by Selin Malkoc, Associate Professor of Marketing, The Ohio State University
imagePeople tend to reflexively assume that fun events will go by really quickly.Chris Clor/Getty Images

For many people, summer vacation can’t come soon enough – especially for the half of Americans who canceled their summer plans last year due to the pandemic.

But when a vacation approaches, do you ever get the feeling that it’s...

Read more: Why vacations feel like they're over before they even start

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