How Cup Noodles became one of the biggest transpacific business success stories of all time
- Written by Alisa Freedman, Professor of Japanese Literature, Cultural Studies and Gender, University of Oregon
The original Japanese packaging emphasized English characters over Japanese ones.Wikimedia Commons, CC BY-SA
See a container of Cup Noodles at a convenience store and you might think of dorm rooms and cheap calories.
But there was a time when eating from the product’s iconic packaging exuded cosmopolitanism, when the on-the-go meal symbolized...