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The Conversation USA

Beyond the ratings, NBC's Olympics telecast showed video's future

  • Written by Michael J. Socolow, Associate Professor, Communication and Journalism, University of Maine
imageThe cameras at the Olympics supplied video to television broadcasts – and to online streams.AP Photo/David J. Phillip

NBC’s Olympic Games programming from Tokyo has proved a historic success.

Perhaps you’ve heard otherwise. Much reporting focused upon the decline in traditional Olympic TV ratings. On Twitter, Washington Post media...

Read more: Beyond the ratings, NBC's Olympics telecast showed video's future

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