NewsPronto

 
Men's Weekly

.

USA Conversation

The Conversation USA

The Conversation USA

Why livestreamers should sell their products with a poker face – not a smile

  • Written by Michel Ballings, Assistant Professor of Business Analytics, University of Tennessee
imageThat smile may hurt sales. Screenshot, CC BY-NC-SA

The Research Brief is a short take about interesting academic work.

The big idea

Smiling or exhibiting other positive emotional displays while selling a product over live video – known as livestreaming – makes people less likely to buy it, we found in new research published in the Journal...

Read more: Why livestreamers should sell their products with a poker face – not a smile

More Articles ...

  1. Calls to cancel Chaucer ignore his defense of women and the innocent – and assume all his characters’ opinions are his
  2. Why conservatorships like the one controlling Britney Spears can lead to abuse
  3. Who owns the beach? It depends on state law and tide lines
  4. Evangelical support for Israel is neither permanent nor inevitable
  5. New COVID-19 vaccine warnings don't mean it's unsafe – they mean the system to report side effects is working
  6. Bioweapons research is banned by an international treaty – but nobody is checking for violations
  7. The next big financial crisis could be triggered by climate change – but central banks can prevent it
  8. Are there any planets outside of our solar system?
  9. Kids aren't just littler adults – here's why they need their own clinical trials for a COVID-19 vaccine
  10. Designing less addictive opioids, through chemistry
  11. As coastal flooding worsens, some cities are retreating from the water
  12. School posts on Facebook could threaten student privacy
  13. How 'In God We Trust' bills are helping advance a Christian nationalist agenda
  14. What's in wildfire smoke? A toxicologist explains the health risks
  15. What's in wildfire smoke? A toxicologist explains the health risks and which masks can help
  16. Emmy Noether faced sexism and Nazism – 100 years later her contributions to ring theory still influence modern math
  17. Why some younger evangelicals are leaving the faith
  18. The US withdraws from Afghanistan after 20 years of war: 4 questions about this historic moment
  19. How Sarah Baartman's hips went from a symbol of exploitation to a source of empowerment for Black women
  20. Teens with secure family relationships 'pay it forward' with empathy for friends
  21. US families with kids are getting monthly payments from the government: 4 essential reads
  22. High-tide flood risk is accelerating, putting coastal economies at risk
  23. We work with dangerous pathogens in a downtown Boston biocontainment lab – here's why you can feel safe about our research
  24. Don't hike so close to me: How the presence of humans can disturb wildlife up to half a mile away
  25. From the labor struggles of the 1930s to the racial reckoning of the 2020s, the Highlander school has sought to make America more equitable
  26. Mixed-ancestry genetic research shows a bit of Native American DNA could reduce risk of Alzheimer's disease
  27. California is planning floating wind farms offshore to boost its power supply – here's how they work
  28. What is child care insecurity? 2 social scientists explain
  29. World hunger surged in 2020, with 1 in 10 people on Earth undernourished
  30. Happy 50th birthday to Chez Panisse, the Berkeley restaurant that launched farm-to-fork eating
  31. Cuba protests: 4 essential reads on dissent in the post-Castro era
  32. Biden targets noncompete agreements, which restrict the job opportunities of millions of low-wage workers
  33. US immigration judges considering asylum for unaccompanied minors are 'significantly influenced' by politics
  34. Bans on critical race theory could have a chilling effect on how educators teach about racism
  35. What is biblical inerrancy? A New Testament scholar explains
  36. Christian attitudes surrounding abortion have a more nuanced history than current events suggest
  37. 25-year-long study of Black women links frequent use of lye-based hair relaxers to a higher risk of breast cancer
  38. Delta variant makes it even more important to get a COVID-19 vaccine, even if you've already had the coronavirus
  39. John Glenn’s fan mail shows many girls dreamed of the stars – but sexism in the early space program thwarted their ambitions
  40. 63% of workers who file an EEOC discrimination complaint lose their jobs
  41. Who's running Haiti after president's assassination? 5 questions answered
  42. Ancient shark teeth lost in Antarctica millions of years ago recorded Earth's climate history
  43. Sharks that hunted near Antarctica millions of years ago recorded Earth's climate history in their teeth
  44. Poverty in 2021 looks different than in 1964 – but the US hasn't changed how it measures who's poor since LBJ began his war
  45. How Latin America's protest superheroes fight injustice and climate change – and sometimes crime, too
  46. New wave of anti-protest laws may infringe on religious freedoms for Indigenous people
  47. How do you start your own company?
  48. Mindfulness meditation can make some Americans more selfish and less generous
  49. Zaila Avant-garde – 2021 Scripps National Spelling Bee champ – stands where Black children were once kept out
  50. 3 tips for preventing heat stroke