And I will always love you: how marketers measure Dolly Parton's magic
- Written by Louise Grimmer, Senior Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania
Hit podcast Dolly Parton’s America is a love letter to the icon of American country music. It reveals Dolly’s broad and enduring appeal, which crosses generations, class, race and even musical tastes.
Dolly, 73, is having a “moment” that includes the podcast, 9:5 The Musical (coming to Australia in April), and the new...
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