Graphic design could be holding back action on climate change – here's how
- Written by Rebecca Green, Lecturer, UNSW
The perceived authority is important in helping us determine how trustworthy a graphic is. WWF
Can the design of a climate change message change someone’s beliefs? Absolutely, and with a surprisingly powerful correlation.
My research found climate change messages that spark fear and disgust were more likely to be seen as trustworthy by some...
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