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Australia's obsession with opinion polls is eroding political leadership

  • Written by Ian Cook, Senior Lecturer of Australian Politics, Murdoch University
Malcolm Turnbull's days were numbered as the Newspoll losses continued to mount. Lukas Coch/AAP

In its early days, political opinion polling’s leading advocate, George Gallup, sold it as an essential tool for democracy. He believed polling made for better representation because it allowed politicians to take the people’s...

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