Speaking with: law professor Cass Sunstein, on why behavioural science is always nudging us
- Written by Josh Nicholas, Deputy Editor: Business + Economy, The Conversation
Governments can use nudges to influence our choicesShutterstock
What can governments do to stop increasing obesity rates, help people save or get them to file their tax returns on time? The default answer used to be some kind of tax or penalty. Just make people pay more and they’ll do the right thing, right?
But what if you could encourage...