The rise and rise of Hillsong, and what other Australian churches should learn from them
- Written by Riza Casidy, Senior Lecturer in Marketing, Deakin University
Hillsong United at Petofi Csarnok, BudapestPixelite/Shutterstock.com
Church attendance in Australia is declining – but Australian megachurches are growing globally. Hillsong, Australia’s largest, known for its sophisticated marketing techniques and popular music is now a powerful brand with 1.4 million Instagram followers and 1.8...
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