We don’t own data like we own a car – which is why we find data harder to protect
- Written by Vincent Mitchell, Professor of Marketing, University of Sydney
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It’s known as the “privacy paradox”: people say they want to protect their data privacy online, but often do little to keep it safe.
Why?
We propose that it’s because people find data difficult to own – and things we don’t own, we tend not to protect. This is a question of psychological, not legal,...
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