Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women
- Written by Louise Grimmer, Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania
Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named “The Sam”. The Sam, a boxy tote, was functional but also a perfect first example of her clear design aesthetic.
At the time, the...
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