Location and voice technology are the future of retail
- Written by Gary Mortimer, Associate Professor in Marketing and International Business, Queensland University of Technology
Retailers have refocussed their attention on location – but not their location, your location.Shutterstock
Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences.
Interactive kiosks, mobile-friendly websites and transactional apps have become the norm.
But shoppers...
Read more: Location and voice technology are the future of retail