Playing in overtime: why the Crusaders rugby team is right to rethink brand after Christchurch attack
- Written by Geoff Troughton, Senior Lecturer in Religious Studies, Victoria University of Wellington
The Crusaders rugby club has announced an end to its pre-match entertainment of sword-wielding horsemen, as seen here ahead of last year's Super Rugby final in Christchurch.AAP/SNPA/Ross Setford, CC BY-ND
The Crusaders Super Rugby franchise, with input from New Zealand Rugby, is reconsidering its name in the light of the Christchurch terror attack....