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We need to talk about the data we give freely of ourselves online and why it's useful

  • Written by Robert Ackland, Associate Professor and Leader of the VOSON Lab, School of Sociology, Australian National University
How should your social media data be accessed and used by researchers?Gil C/Shutterstock

The Cambridge Analytica and Facebook data harvesting scandal has provided yet another reminder of what has long been known: as social media users, we are the product.

Our personal information and behaviour that we divulge via social media use is valuable and...

Read more: We need to talk about the data we give freely of ourselves online and why it's useful