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  • Written by News Company

Do you have trouble bringing traffic to your website? Or maybe you’ve only been able to boost traffic with paid advertising methods? Of course, once you turn off any pay-per-click ad campaign, your website traffic will crawl to a trickle. If you’re unable to pique a reader's interest with a catchy article title or get the article to rank on Google where it can be seen, you’re going to continue to struggle with lead generation.





If you can’t get qualified leads onto your page, how are you going to increase your conversion rates and make any money?

 

Do any of these problems sound familiar to you? Then you need to learn how a professional web content writer can boost your page rank. Instead of paying for an expensive pay-per-click advertising campaign which needs continuously tweaked and monitored, you could have a professional writer create content for your business that is evergreen. Pay for it once, and use it and benefit from it forever.

 

Current research shows that consumers are completely fed up with in-your-face, slimy sales tactics. They want companies and brands to speak to them like human beings, and to give them value. The best way for a progressive, customer-centric business to do this is to offer their viewers content which helps them solve a problem, or speaks to their pain-points. Web content is the most reliable, tried-and-true way to build your brand authority and connect with your leads. If you do content creation and publication right, Google will rank your page, and people will trust you and want to buy from you.

 

But if you’re like most business owners, you’re probably too busy to invest your time into crafting web content. Not to mention, crafting compelling web content is a skill that requires a significant time commitment and trial-and-error to learn and do well. You may not even know what a call-to-action is; a quintessential element to web content which converts. And, if you do happen to know what a call-to-action is, you probably aren’t sure how to craft a good one.

 

A professional web content writer knows how to write engaging stories, articles, and blog posts which will resonate with your target audience. Below are five things a professional web content writer can do for your business:

 

Research your company

 

A web content writer worth investing in will take the time to research your company, your industry, and your goals for your personal business. Also, a web content writer will take the time to learn about your target customer and what content is going to resonate with them the most.

 

Engaging Content

 

Professional writers have invested time and sweat equity into the craft of creative content writing. Learning how to write an engaging storyline is a skill which a professional web content writer has honed. They also understand how to compel the reader to take action and to share the content. The more your content is shared around the web, the more leads you’re going to gather.

 

Keyword Optimized

 

Content writers don’t just understand the craft of writing; they also understand how to insert specific keywords into the content that sound natural. If you have a winning keyword strategy baked into creative, engaging content that people enjoy reading, you’ll get your pages to rank on the search engines.

 

Not only do content writers understand what content gets shared, and how to get it to rank on the search engines, by hiring a professional content writer you’ll get these benefits, too:

 

  • *  Saves time and money

  • *  A worthy investment strategy for your business

  • *  Is more economical than PPC advertising

  • *  Can create evergreen content that you can continue to share for years to come

  • *  Builds your brand awareness

  • *  Establishes thought leadership

 

Don’t let your website languish with anemic content or content that won’t rank. Hire a professional web content writer today and grow your business and increase your cash-flow.