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Brands will increasingly rely on platforms that combine advertising and e-commerce

  • Written by ACN Newswire

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LONDON, Dec 2, 2019 - (ACN Newswire) - Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they have little or no control.

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Building brands in the 'walled gardens' is the main theme highlighted in the Industry chapter of WARC's Marketer's Toolkit 2020 an...

Read more: Brands will increasingly rely on platforms that combine advertising and e-commerce